UBCO's Live Case Challenge - Growth Strategy
Every year, third-year Bachelor of Management students at UBC’s Okanagan campus are challenged to solve a real, or “live,” problem on behalf of an organization based in the region. Students must draw on the knowledge from a wide range of management courses to analyze the organization, research industry practices, and develop a comprehensive presentation with recommendations and an implementation plan. “Live Case Challenge provides students with the experience of drawing upon their extensive management learning when faced with a complex, real and live organization and its future,” said Faculty of Management Dean Roger Sugden. “This has both a transformative effect on the students, and the questions and solutions offered by student teams transforms the community partner’s possibilities in addressing both challenges and opportunities in their future.”
Third-year Management students David Gao, Marisa Matthews, Stefaniya Mikhaylova and Dan Thornton—a multinational team respresenting Russia, Kenya, China and Canada—took home the top prize in UBC Okanagan’s seventh annual student challenge, which was sponsored this year by Argus Properties Ltd.
Pro Builders Supply-Home Hardware Building Centre asked students to consider a range of growth opportunities that would build on their present business model and strategy. As a chain of full-line home improvement building supplies, Pro Builders started in Penticton in 1998, and has since grown to include five locations in the Okanagan and in Canmore, Alberta. The company is part of the Home Hardware network. “Pro Builders is proud to have partnered with UBC’s Faculty of Management in being the client for this year’s Live Case Challenge.
It was very rewarding to contribute to the educational process and to hear the many quality proposals put forward by the students,” says Paul McCann, President and CEO of Pro Builders Supply-Home Hardware Building Centre. “The high calibre of the proposals is a testament to the high-quality education the students are receiving at UBC’s Faculty of Management. Congratulations to the winning team and thanks to all of the students who worked hard to provide their assessment and recommendations.” The winning group proposed that Pro Builders focus on expanding operations into a region experiencing significant growth and new building starts. Students identified a potential company to acquire, and proposed they build on existing strengths with additional customer service programs. Their analysis and projections showed the recommendations would help Pro Builders outperform the competition in the new region within three years and grow its footprint in Western Canada. Live Case Challenge is a partnership between UBC’s Faculty of Management and Argus Properties Ltd.
The partnership delivers on the shared commitment to collaborate with organizations throughout the region and develop flourishing and sustainable organizations, businesses and communities. The winning group receives the Argus Cup and a $5,000 award.
“Argus is proud to support the community, education and what UBC’s Okanagan campus means to the entire region. It’s really exciting to see the opportunity the students have to learn from a live case that’s local. They are the future of the Okanagan, and we congratulate all the students for their efforts,” says Ted Callahan, President and CEO of Argus Properties.