Argus Properties Ltd.


Boosting Local Search Results with Google Images

October 19, 2016

Boosting Local Search Results with Google Images

Images online have become more important than ever for showcasing the physical retail location of your business. The profile image of your business on Google probably gets seen more by potential customer than any other image – it’s a must to “get it right”.

First impression! The critical profile image that a searcher is going to base their impressions on your business.  The images of your business that Google showcases show virtually everywhere in search results, from the Knowledge Panel for your business, local search results, to various apps and mobile browsers. According to Google having great business photos could significantly increase location direction requests and clicks to your website.

 

The Results:

Argus Properties can attest to the significance in numbers by posting great imagery. In just the last quarter, photos that Argus has posted simply as a contributor on behalf of clients within our portfolio have been viewed over 100,000 times! 

A relatively small investment in hiring a professional photographer to showcase your retail space will stand out in a big way:

  • Creates instantly recognizable branding
  • Professional look increases perceived value for business
  • Drives directional lookup and web traffic
  • It’s FREE to upload photos to your Google My Business page  

Brick and mortar retail thrive on increasing traffic to their locations, potentially spending large portions of their marketing budget to accomplish that goal. How much has your business spent for marketing costs on traditional advertising mediums to gain more retail traffic? Yes, there’s obviously a time and a place for traditional advertising… But if a potential client has never been to your specific location, how will they find it? Google Maps?

 

Try searching your own business to see what comes up as the first results, what does the first impression of your business say about you? 

 

Check out these great resources on how to leverage business profile images:

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